TECNO is a smartphone brand that focuses on providing the latest technologies at affordable prices. Its flagship device, the Phantom X2 launched globally, has a premium feel and can compete with high-end phones. TECNO is known for its stylish products and its motto, “Stop at Nothing”, reflecting its commitment to innovation and design. TECNO has seen great success in Pakistan, where it is a popular choice among budget and high-end smartphone users. TECNO Pakistan has released several successful devices and campaigns throughout the year 2022.
One such campaign was the launch of the Spark 8C, which featured a Tiktok campaign with over 80 participants and generated over 5 million views. The campaign was also successful on Instagram, with over 40 participants and more than 500,000 views. The Spark 8C was also unboxed live by Video Wali Sarkar, Pakistan’s most popular Tech YouTuber, and attracting media attention in MD Awards Events.
Another breathtaking campaign was the collaboration with Discover Pakistan featuring the Photography king Camon 18 Premier. The collaboration went around discovering and capturing Pakistan’s seen and unseen beauty from the top of mountains in the North to the thrilling Cholistan Jeep Rally.
The brand does not stop here; TECNO has proved to be a socially responsible brand for the community and people around.Such as during the recent floods in Pakistan when the company funded life supplies for the flood victims.
TECNO has launched several campaigns for the Camon 19 Series. Initially, the Camon 19 Neo was introduced with successful campaigns including fashion shoots with influencers and a wedding season DVC. The Camon 19 Pro was also launched with much anticipation in the US and received an international design award for its color-changing design inspired by Mondrian artwork before coming to the Pakistani market. Upon launching in Pakistan, the Mondrian inspired art was used as an inspiration for collaboration with the fashion label BTW and created a fashion video that was well-received by TECNO’s fan base in Pakistan.
TECNO has also had successful collaborations with Daraz, where it was the top-selling mobile brand during the most famous Daraz11:11 and 12.12 sales. Recently, TECNO announced its collaboration with Google to improve user experience on the software side of its phones. Overall, TECNO has established itself as a leading community brand in Pakistan.
