Sona Boron DAP Launch.

Fauji Fertilizer Company Limited, a Pakistan’s leading fertilizer manufacturing and
distributing company has extended its product portfolio by launching a new product
“Sona Boron DAP”, the first ever value-added DAP of Pakistan on April 23, 2024
(Tuesday). Senior Management of FFC was also present at the launch event.
Boron is an essential micronutrient for plants, which plays a vital role in crop growth
especially during crop reproductive and fruit setting stage. According to soil analysis
database, around 60% soils in Pakistan are deficient in boron. Hence, it’s use in
crops is necessary. Research trials indicate that use of Boron can enhance crop
yield by 10-23%.
DAP is widely used fertilizer in Pakistan and is very famous among farming
community as it provides best proportion of nitrogen and phosphorus to plants during
early crop growth stages.
Sona Boron DAP has 18% Nitrogen and 46% Phosphorus in addition to 0.1% Boron.
This unique formulation ensures uniform distribution of Boron in soil and enhances
its efficiency owing to better availability. Being water soluble, Sona B-DAP can also
be used through fertigation during later crop growth stages.
Mr. Athar Javed, Group General Manager Marketing FFC inaugurated the launching
ceremony at marketing group office, Lahore. While talking to media, he said FFC is
the largest fertilizer company in the country which is contributing to the national
agriculture development since its inception by providing quality fertilizers and
advisory services to the farmers. Apart from being committed to providing farmers
the best fertilizers and farm advisory services, FFC has always been at the forefront
in innovating new ways and means to make farming advance and profitable for the
farmers across Pakistan. He explained that Boron is an important micronutrient
which is widely deficient in soils of Pakistan and affecting the crop yield and quality.
The extent of Boron deficiency in Pakistan soils is 60%. Sona Boron DAP is the first
ever value-added DAP fertilizer of Pakistan. In this fertilizer, 0.1% boron is
chemically added in each granule of Sona DAP while maintaining the percentage of
its basic nutrients i.e. N 18% & 46% P. Field trials on different crops indicated
significant increase in crop yield over standard DAP. He explained that being part of
every granule of Sona DAP, Boron will be distributed uniformly in the field, which will
enhance Boron availability and improve its efficiency and eventually the crop yield.
Furthermore, mandatory use of Boron in form of Sona Boron DAP will also improve
the human health. Sona Boron DAP is available at all FFC dealers’ outlets
throughout the Pakistan. He assured that FFC will continue its endeavors to develop
and introduce new fertilizer products to bring advancements in Pakistan’s agriculture
to ensure food security.