SICPA Pakistan announced that it has partnered with the Rotary Club of Karachi Metropolitan for several initiatives under the club’s massive flood relief efforts in Pakistan.
The Rotary Club has been collaborating with Sahil Welfare Association (SWA). SWA is a Non-Profit Organization and a Joint Venture of Pakistan Navy, Bahria Foundation and Civil Society and is engaged in philanthropic, rescue & relief operations in the flood-hit areas of Pakistan. Mr. Asif Ikram, Managing Director and Ms. Serena D’Souza, CSR Coordinator, SICPA Pakistan visited the Naval Head Quarters in Karachi to hand over a donation cheque of Rs. 1 million to the Directors of SWA.
Since mid-June, Pakistan has experienced three times more rainfall than an average monsoon season. Flooding and landslides have destroyed homes, crops, health centres, roads and bridges. More than 33 million people have been affected and there is an elevated risk of the spread of malaria, dengue fever and other diseases.
In addition to the 1 million donation, SICPA employees through their own efforts donated items consisting of non-perishable food items, medicines, clothes, repellents and cash donations. Moreover, a team of volunteers from SICPA also assisted SWA in its efforts to reach out to far flung villages and adjacent areas of district Sujawal. They distributed ration bags among affected populace of old Said Pur, Sahto Goth, Lothio goth, Jamali goth, Mallah goth and Panhwar goth.
SICPA Pakistan has always remained at the forefront of giving back to communities with its dedicated CSR initiatives. It is times like these when SICPA Pakistan steps forth with fervor and extends humanitarian assistance during natural calamities such as this. This partnership with SWA is a manifestation of SICPA’s resolve to extend all out support to men and women in the hour of great need.
