In the wake of the phenomenal success of the soul-stirring Sufi Kalam “Ishq Rang” by the Bhangra King and Legendary Abrar Ul Haq, all eyes are on Sara Baloch, the multifaceted co-producer and co-director whose artistic and managerial acumen has been pivotal in realizing the project. A graduate of the National College of Arts (NCA), Sara is not only renowned as an artist and sports presenter but has also made her mark as a corporate master of ceremonies. With “Ishq Rang,” she continues to prove herself as a visionary director and producer, skillfully navigating the complexities of this ambitious project, for the first time using AI technology for a renowned artist in Pakistan, and that too for a Sufi song.
“Ishq Rang,” featuring the profound vocals of singer-songwriter Abrar Ul Haq, delves into themes of spirituality, purity, and self-accountability. After 23 years, Abrar came up with a project similar to his all time hit, Tere Rang Rang, Sara Baloch took it as a challenge and with her innovative production methods and meticulous attention to detail leveraging AI technology have skillfully blended melodies with evocative visuals, the song has managed to capture the hearts of audiences globally.
“Sara’s vision and fervor have been the cornerstone of this project,” states Abrar Ul Haq. “Her commitment to encapsulating the soul of ‘Ishq Rang’ and transforming it into a visually captivating experience has been extraordinary.”
Beyond her role in production, Sara’s influence as a co-director has been critical in steering the artistic direction of “Ishq Rang.” Her creative insights and collaborative spirit have enriched the project, ensuring that every visual element aligns with the song’s profound message.
In an era where spiritual themes often play second fiddle to commercial interests, Sara Baloch’s dedication to authenticity and depth ensures that “Ishq Rang” offers a refreshing perspective. The release has inspired listeners to introspect on their spiritual paths and embrace the virtues of purity and righteousness, thanks to Sara’s visionary leadership.
