November 19, 2021: Samrah Enterprises, one of the leading distribution companies in Pakistan, is all set to present their highly acclaimed brand Fresh St at the second Pakistan-Africa Trade Development Conference and the Single Country Exhibition in Lagos, Nigeria, scheduled for 23 – 25 November 2021.
Fresh St., a brand distributed under the House of Samrah, has a large product-line to offer, starting with the condiments category with a complete and assorted range of seasoned sauces, syrups, mayonnaise, and vinegars, to an assorted range of frozen products that includes potato-fries mixed vegetables, strawberries, sweet-corn, broccoli, etc. All these products are of European origin and are being proudly packed in Pakistan, representing a mélange of Western and Eastern cuisine culture.
Sharing her thoughts, Samrah Munsub, the Founder and Director, Samrah Enterprises said, “We are very happy to introduce Fresh-St products to African market through this event. The product line caters to the consumers with different preferences, filling a huge gap in the market. After a thorough research into these brands and the amazing response they have received worldwide, we decided to introduce these products here.”
Commenting further, Muhammad Salman, VP Marketing Samrah Enterprises, said “We are bringing the best quality products to Africa, packaged in Pakistan at the newly established state-of-the-art facility, the aim is to cover the surrounding markets, with Pakistan as a hub, from Africa, Middle East, Central Asian Republics, and South & South East Asia.”
The Pakistan-Africa Trade Development expo is being organized by the Ministry of Commerce of Pakistan, in association of the Trade Development Authority of Pakistan (TDAP), and the High Commission to Pakistan to Nigeria. The event will also showcase products from different industry sectors such as food and beverages, pharmaceuticals, electronics, beauty and cosmetics among others by the leading exporters to explore and enhance the business opportunities with Nigerian investors.
