Karachi, February 4, 2023; PREDA – Pakistan’s first Association dedicated to the fields of PR, Event Management, Digital and Activation was launched in September, 2021. PREDA was established with the goal of advancing transparency, ethics, and professionalism in the industry, while also striving to raise the bar for industry standards and innovation.
The Association works closely with pertinent businesses, clients, and stakeholders to streamline a unified approach to relevant policies, including but not limited to financial integrity, ethical relationship management, fair business practices, and others. PREDA’s main objective is to strengthen ties with related companies in order to find shared solutions to problems, as well as to provide a forum for all pertinent companies and customers to exchange constructive industry feedback and look for best practices in order to expand and strengthen Pakistan’s global industry footprint.
PREDA is now expanding and has announced that it is open for membership, divided between two tiers: Full Membership and Associate Membership. In order to qualify for a Full Membership, an applicant needs to be a PR, Events, Digital or Activation company, individual or partnership proposed by one and seconded by another existing member of the same category. The applicant must demonstrate that they are fully prepared to operate their firm profitably, have a demonstrated annual revenue of PKR 5 million or more, employ a minimum of five professionals, and at least one of the proprietors must have at least five years of relevant work experience.
To be eligible for the associate membership, an applicant must be a firm or company carrying on any of the following types of businesses – PR and Talent, Events, Digital or Activation. An Associate membership holder wouldn’t be entitled to contesting election for an office of the Association and would not have the right to vote.
The admission fee for a Full membership is PKR 100,000 with an annual fee of PKR 50,000. The fee structure for the Associate membership entails, PKR 100,000 admission fee and PKR 25,000 annual fee.
PREDA is led by Chairperson Shanaz Ramzi [CEO, Starlinks PR & Events, President TravelinPK], Senior Vice Chairperson Frieha Altaf [CEO & Creative Director, Catwalk Event Management, PR & Production], Vice Chairperson Selina Rashid Khan [Managing Director, Lotus Client Management & Public Relations], Secretary Muhammad Ahmed Ullah Jung [CEO, Reactivate] and Treasurer Hasan Rizvi [CEO, Bodybeat Group] all of whom will be working in an honorary capacity.
Atiqa Odho [CEO, Odho Consultancy], Fareshteh Aslam [CEO, Talking Point], Anisa Rashid Khan [CEO Raka], Tehmina Khalid [CEO TakeII PR & Warlock Communications], Rasikh Ismail & Pheby Haroon [Founder/Partners PH Solutions], Sarfraz Niazi & Jahanzaib Shafique [Founders/Partners JB & Jaws) Aamir Mazhar [CEO Savvy], Samra Muslim & Kamil Bhatti [Founder/Partners, Alchemists & Walnut Communications] are founding members of PREDA.
