Lahore: Second day of the bridal extravaganza was a continuation of the glitz and glamour with the country’s top artists brightening the catwalk for the country’s acclaimed and burgeoning couturiers, bridal wear designers and retail brands.
Show One on Day Two of the bridal extravaganza kicked off with Souchaj’s ‘Aks’, a reflection of the age old handcrafted techniques inspired from heirlooms, heritage and culture. This was followed by Maha Wajahat Khan’s ‘Ranjhnaa’, created with minute details and a perfect blend of classic and traditional motives with contemporary silhouettes. Up next was Shaffer by Jazib Shaikh with his collection ‘Davaam’ which was a celebration of wedding festivities where intricate handwork, floral embroidery and gossamer feel on fabric created an appealing aura, followed by Naila’s Haute Couture’s ‘Hoor-e-Jahan’, an amalgamation of the wedding celebrations with intricate embellishments, vibrant hues and sophisticated silhouettes. Show one of the second day was concluded by Abeera Usman with her collection titled ‘Jan-e-Ada’, a celebration of the festive season with an unsung tale of colourful embellishments.
Second act of the day started with the legendary cricketer Shahid Afridi stepping into the clothing industry with his debut menswear collection ‘Zalaan’. The collection was inspired by Indo-Persian art and architecture, celebrating the craft and craftsmen, followed by Samsara Couture’s latest bridal collection. Next to follow was ‘Gulabo’ by Tayab Moazzam Studio which was an exquisite combination of traditional and modern cuts with colour palette ranging from peach, pistachio and a touch of maroons. Jermyn Street by Hamza Malik was next to present his collection ‘Pasban-e-Dil’, featuring exquisite details such as the use of beads, metals, buttons, gemstones and sequins in all its designs. Grand finale of the day was by none other than Umsha by Uzma Baber. Her collection featured captivating and elegant ensembles that were painstakingly crafted with flaunting silhouettes, vivid colours and luminous stones.
Day two of the three-day bridal extravaganza also had an amazing line-up of celebrities walking for the designers – The stunning Aiman Khan and Affan Waheed show-stopped for Maha Wajahat Khan. The dashing Mikaal Zulfiqar walked the ramp for Shaffer by Jazib Shaikh, while Nimra Khan walked for Naila’s Haute Couture. The gorgeous Kinza Hashmi graced the ramp for Abeera Usman’s collection, receiving thunderous applause from the attendees. Actor Muneeb Butt show-stopped for Shahid Afridi’s debut collection while the very lively Ushna Shah and Abdul Hannan added allure to Samsara Couture’s collection. Tayab Moazzam Studio presented Komal Meer as their show-stopper and Soch the Band performed for Jermyn Street while Emmad Irfani walked the ramp for the brand. Last but not the least Fehmeen Ansari, show-stopped for Umsha by Uzma Baber.
Choreographer for PHBCW 2022 is Salwa Rafique and HUM Special Projects and Events Team, while hair and makeup is by NPro and NGents. DJ Omar presented the music for the shows. Backstage is managed by Salwa Rafique and Ahsan Qureshy is the official photographer. Show production and execution is being managed by the Special Projects and Events team at HUM Network Limited.
The 20th edition of the country’s biggest bridal extravaganza is presented by Pantene, powered by Bisconni Chocolatto. The event is brought to you by Lahore Entertainment City Olper’s, Tapal Green Tea and Food Panda.
DESIGNERS’ WRITE UPS
Souchaj; Collection name: ‘Aks’; Tagline: Magic of Nostalgia
When heirloom pieces are worn, they sparkle with emotions, warmth, happiness and unparalleled joy. They revive old memories and leave a mark in the heart.This collection is a reflection of the age old handcrafted techniques inspired from heirlooms, heritage and culture. ‘Aks’celebrates and cherishes the treasures from the past, using impeccable artisanship and pure fabrics, also known as ‘sucha kaam’.
MAHA WAJAHAT DAY 2; Collection name: Ranjhnaa
Maha Wajahat collection is created with incredible details and a blend of classic and traditional motives over contemporary silhouettes to revive the concept of old artistic values. The collection’s explores all the colours of our culture and heritage.
Shaffer; Collection name: DAVAAM
DAVAAM is a celebration of the wedding festive where intricate handwork, floral embroidery and gossamer feel on a fabric creates an appealing aura for the groom on his big day. This collection captures a look which is refined, polished and contemporary, featuring the modern fit in a versatile colour palette for every groom seeking perfection.
Naila’s Haute Couture; Collection name: Hoor-e-Jahan
The collection designed for PHBCW sparkles through the festivities of the season Naila’s PHBCW collection is an amalgamation of the wedding festivities with intricate embellishment; dream like hues and sophisticated silhouettes.
Abeera Usman; Collection Name: Jan-e-Ada
Jan-e-Ada is a celebration of the festive season with an unsung tale of decorous embellishments with display of timeless ethnicity.
Shahid Afridi; Collection Name: Zalaan
Legendary cricketer Shahid Afridi steps into the clothing industry with his debut Menswear collection Zalaan at the PHBCW. The collection is inspired by Indo-Persian art and architecture, celebrating the craft and craftsmen.
This collection is designed to empower today’s modern eastern men to look confident & dapper like never before.
Samsara Couture; Tayab Moazzam Studio; Collection Name: Gulabo
Inspired by the beauty of nature and colourful flowers, Gulabo features pieces that are carefully handcrafted with the best techniques and materials. The collection is an exquisite combination of traditional and modern cuts with colour palette ranging from peach, pistachio to a touch of maroons. All the pieces are embellished with a splash of Swarovski crystals, adding the perfect touch of luxury. The collection also incorporates goti work, dabka, cutwork, zardozi and French knots, making Gulabo one of the most sought after bridal collections of this season.
Hamza Malik – Jarymen Street; Collection Name: Pasban-e-Dil
Jermyn Street stitches artistic complexity with classic panache creating dynamic synergy that threads traditional elegance with contemporary chic in their PHBCW collection. The philosophy of this collection is to create for today, not for tomorrow. Hugely motivated by history and making it relevant today, offering a mix of royalty and elegance. The collection features exquisite details such as the use of beads, metals, buttons, gemstones, and sequins in all its pieces. The collection uses metal embroidery and thread embroidery in various forms and knots in a contemporary way.
Umsha by Uzama Baber; Collection Name: Dilkash
The term “Dilkash” has roots in Arabic origin and it reflects how winsome the collection is with its essence in the irrefutable beauty of creation. The collection features captivating and elegant ensembles that are painstakingly crafted with flaunting silhouettes, vivid colors, and luminous stones to make you the center of attention for year-end festivities.
Each piece of “Dilkash” withholds intricate elements of heavy sequins, handwoven and kundan zari, detail pearl embellishments. The collection truly captures the old-world charm, and resemble portraits straight from the modern era. Dilkash An inspiration of alluring art!
