Karachi, Pakistan — November 11, 2025 : myco, Pakistan’s leading OTT and digital entertainment platform, has officially partnered with Jahangir Khan Store (JK Store)— a premium clothing and lifestyle brand inspired by the legacy of *Jahangir Khan*, one of Pakistan’s greatest sports icons.
Founded by entrepreneurs *Atif Hussain* and *Sajid Ilyas, JK Store embodies the values of discipline, determination, and timeless style that define Jahangir Khan’s remarkable journey.
The partnership signing ceremony for *“JK Store Powered by myco”** took place on November 11 in Karachi.
Widely regarded as the greatest squash player of all time, *Jahangir Khan* is celebrated for his record-breaking achievements — six World Open titles and ten British Open championships — accomplishments that remain unmatched to this day. Through JK Store, his spirit of perseverance, focus, and excellence finds new expression in fashion.
“JK Store Powered by myco” brings together the worlds of *fashion, legacy, and innovation. The collaboration introduces a modern clothing brand that reflects **discipline, strength, style, and confidence* — values synonymous with Jahangir Khan’s name.
With this partnership, *myco* continues its mission to build meaningful collaborations that celebrate Pakistan’s talent, creativity, and culture. As the country’s first platform that allows users to both watch and earn through digital engagement, myco remains committed to working with icons and brands that inspire people to dream bigger.
Speaking at the ceremony, a myco representative remarked:
“Partnering with Jahangir Khan Store is an honor. Jahangir Khan’s name represents greatness, and together we’re building something that celebrates that legacy in a fresh and creative way.
myco believes in collaborations with purpose — and this partnership truly embodies that vision.”
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