Backed by Delivery Hero’s global expertise, Mastercard and foodpanda’s initiatives will also foster
inclusive growth in the country
Karachi, Pakistan; 21 January 2025: Mastercard has once again collaborated with foodpanda, a
Delivery Hero-owned online food and grocery delivery platform, to boost digital payment in Pakistan and
support the nation’s transition toward a cashless economy.
This collaboration with one of Pakistan’s leading delivery platforms underscores Mastercard’s
commitment to advancing financial inclusion and strengthening the country’s digital ecosystem.
According to data from the State Bank of Pakistan, currency in circulation (CIC) in the country increased
by 11.2% during the first half of 2024. By addressing the gap between cash and digital payments,
Mastercard and foodpanda are uniquely positioned to accelerate digital payment adoption, enabling the
growth of a cashless economy and fostering inclusive prosperity in one of the region’s most dynamic
markets.
The partnership introduces initiatives designed to encourage the use of digital payment methods over
cash on delivery (COD). By leveraging foodpanda’s extensive network, Mastercard will drive awareness
and usage of secure, rewarding payment options for millions of consumers across the country.
“By combining our global expertise in seamless and secure payment technologies with foodpanda’s vast
reach, we are making digital payments more accessible and convenient for consumers across the
country. This collaboration marks a pivotal step in our efforts to drive the shift to digital payments in
Pakistan and fuel the growth of the country's digital economy,” said Muhammad Nana, senior vice
president, Digital Partnerships, EEMEA, Mastercard.
Consumers can benefit from 20% off on Mastercard Gold and Titanium cards with discount code MC20
and 30% off on Mastercard Platinum, World and World Elite Cards with discount code MC30. These
benefits are available every day across all foodpanda verticals, such as food delivery, shopping, grocery,
and courier service, encouraging greater adoption of digital payments.
“With high smartphone penetration and robust digital infrastructure, Pakistan is primed for rapid adoption
of cashless solutions. Our partnership with Mastercard enables us to accelerate this transformation,
turning COD users into active digital consumers. As we serve a significant percentage of the
population, this initiative reflects our commitment to innovation and financial inclusion in untapped
markets,” said Muntaqa Peracha, CEO, foodpanda Pakistan.
Additionally, Mastercard and foodpanda launched the Payment Switch initiative, which aims to convert
COD users to online payments, boost Mastercard’s reputation as the preferred payment method and
drive customer trial through exclusive vouchers. This feature enhances conversion rates at the
critical decision point of placing orders thereby triggering switch to online payments from COD via
Mastercard.
