Karachi, 27 th June, 2025: – In a powerful demonstration of purpose-driven leadership, LuckyOne
Mall—one of Pakistan’s premier lifestyle destinations—has unveiled SIMT (Direction), a transformative
career counseling program designed to support the children of Pakistan’s frontline civic workers.
Developed in collaboration with Ataleeq Foundation, SIMT marks a significant addition to the mall’s
ongoing social development initiatives.
What distinguishes SIMT is not only its robust counseling methodology but the heartfelt tribute it pays to
the often-overlooked heroes of our society. This program is tailored for students aged 13 to 18, belonging
to families serving in departments like Police, Rescue 1122, Fire Brigade, Civil Defense, District
Municipal Corporations, SEPA (Sindh Environmental Protection Agency), and SFA (Sindh Food
Authority). 
“At LuckyOne Mall, we’ve always believed that commercial success must be intertwined with social
responsibility. SIMT is our expression of gratitude and belief in the untapped potential of children whose
parents protect, serve, and support our everyday lives. This program offers them more than just
direction—it offers belief in a brighter future,” said Saad Zuberi, CEO – LuckyOne Mall.
“SIMT” has been meticulously curated with the support of certified career mentors and academic
consultants from Ataleeq Foundation. It comprises career profiling assessments, one-on-one mentorship
sessions, skill identification workshops, and academic planning modules—all aimed at helping students
make confident, informed decisions about their future.
Core Objectives of SIMT:
Equip students with career clarity through guided assessments and counseling
Enhance awareness of evolving job landscapes and industry expectations
Provide mentorship that aligns academic interests with practical goals Celebrate and support the families of civic departments whose work is often overlooked
The program was launched under the CSR umbrella of LuckyOne Mall, which has long been a forerunner
in advocating for meaningful change through community-first initiatives. SIMT is a continuation of that
commitment—one that places youth empowerment and community gratitude at its heart.
About SIMT
"SIMT" (which means Direction in Urdu) is a career counseling initiative established by LuckyOne Mall in partnership with Ataleeq Foundation, a collaboration built on purpose, empathy, and
community progression.
About Ataleeq
Ataleeq Foundation, a trusted name in youth development and career counseling, brings its proven expertise to
SIMT as LuckyOne Mall’s official partner. Their structured, research-backed approach
ensures that each student receives relevant, personalized guidance, making SIMT a truly
purposeful and empowering initiative.
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