Karachi, October, 2023. Reiterating its commitment to social responsibility, JS Bank
participated in Global Pinktober Month, dedicated to raising awareness about breast cancer and
the importance of early detection.
The month began with awareness activities designed to communicate essential knowledge
about breast cancer, its risk factors, and the role of early diagnosis to internal and external
audiences through multiple platforms, including digital and social media channels. “We’re not
just a bank; we’re a community. And in our community, we look out for each other,” said Basir
Shamsie, President & CEO of JS Bank.
The awareness campaign was followed by an interactive session for all JS Bank’s employees.
Dr. Zubaida Qazi, Founder & President of Pink Pakistan Trust, conducted the session at the
Jahangir Siddiqui auditorium at IBA, Karachi. She shared details about this life-threatening
cancer, the importance of regular self-examinations, and clinical screenings, which can
significantly improve the chances of survival. The session also gave a chance to the breast
cancer survivors to share their stories of strength and resilience.
The teams at JS Bank also visited Shaukat Khanum Hospital, PIMS and Jinnah Hospital in
Lahore, Islamabad and Karachi, respectively, to show solidarity with the cancer patients. The
Bank also partnered with Mumtaz Hospital to offer free one-on-one screening and consultation
and with Dr. Ziauddin Hospital to conduct awareness sessions for its staff, helping them identify
the early signs of breast cancer.
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Breast cancer affects millions of women worldwide, irrespective of their race, age, or nationality.
By coming together to support Pinktober, JS Bank hopes to empower individuals to take charge
of their health and encourage them to spread the message of early detection to their loved
ones.
Pinktober is more than just a corporate social responsibility initiative; it’s a call to action. It’s a
reminder that we all have a role to play in creating a better future for ourselves and our
communities. By joining hands, we can make a real difference in the lives of those affected by
this disease.
