The launch of SOGO ZappIt, a new generation insecticide brand, was held at the Beach Luxury Hotel in Karachi on February 3rd, 2023. The event started with a warm welcome speech from the Group Chairman, KhaliqueJaffrani, who introduced the brand and its unique features. The Director of Production and Strategy and the Director of Sales and Marketing also gave speeches. A well-received TV commercial was premiered at the event. The attendees, including retailers, media personnel, and industry leaders, enjoyed a day of activities including a prize distribution for retailers, a performance by comedian Shakeel Siddiqui, a lucky draw, awards for the sales team, and a musical performance by rising band Jambroz’s. The successful launch party left the attendees delighted and suggests that the brand will continue to deliver great value to its consumers in the future.














