KARACHI PAKISTAN : EFU Life Assurance Ltd, a leading private sector Life, Takaful and Health insurance
provider, is proud to announce the launch of its wellness proposition, EFU Life WIN.
This is part of the launch of wellness segment and the program is designed to
empower individuals to take control of their health and financial well-being through
an integrated approach that combines life insurance with a comprehensive wellness
platform.
EFU Life WIN is a holistic wellness solution that encourages healthy living. It offers
policyholders the unique opportunity to enhance their savings while actively
improving their health. By actively engaging in wellness and tracking their daily
progress, policyholders can earn rewards and bonuses, ultimately leading to better
health outcomes.
Speaking at the launch event, Mr. Mohammed Ali Ahmed, CEO and Managing
Director of EFU Life Assurance Ltd., stated, “At EFU Life, we are committed to
providing our customers with solutions that go beyond traditional insurance. With
EFU Life WIN, we are introducing a proposition that integrates wellness into the core
of financial planning. This initiative reflects our belief that financial security and
wellness are intertwined, helping our policyholders live healthier and happier lives.”
EFU Life has partnered with a leading a Swiss-health tech company dacadoo, a
global digital health engagement platform to power the wellness program. dacadoo’s
platform, built on over 300 million person-years of scientific data, supports the digital
transformation of health and wellness based on three key parameters of body, mind
and lifestyle, allowing the users to track their health in real-time.
EFU Life WIN provides a personalized health score based on physical activity,
nutrition, and mental well-being, enabling users to monitor and improve their lifestyle
choices. The more proactively the policyholders engage in their wellness goals, the
greater the rewards they can unlock.
Mr. Mohammed Ali Ahmed further added, “with the launch of EFU Life WIN, we are
setting out to revolutionize the way people approach their lives—offering a platform
that inspires transformation, fosters resilience, and ultimately changes lives for the
better”.
EFU Life WIN represents a significant step forward in the insurance industry, setting
a new standard for how life insurance can contribute to overall well-being.
