English Biscuit Manufacturers (EBM) has pledged to donate biscuits worth over Rs. 100 million and Rs. 20 million in cash as an immediate response to the devastating floods that have claimed the lives of over 1,100 people and displaced millions of Pakistanis.
Rs. 20mn will be used for shelter, ration, medical camps and other essential items, while biscuits worth over Rs. 100mn will be distributed to tackle the food shortage crisis. EBM is actively assessing the situation and will be pledging more donations in the forthcoming days.
EBM’s own on-ground teams are distributing biscuits and other essential items to people in all flood affected regions and are also volunteering their time and funds. EBM employees have also pledged a significant portion of their salaries towards the fund and EBM will be matching every donation that is made by an employee. EBM is also working in liaison with several NGOs that are working for flood relief.
Chief Executive Officer and Managing Director of EBM, Dr Zeelaf Munir expressing her commitment to the wellbeing of the nation said: “Our thoughts and prayers go out to the flood victims who have lost their lives, homes, and livelihoods. As of now, we are working to ensure the provision of food and other necessary items with donations in-kind and cash. This is a tragedy of unimaginable proportions and EBM is doing all it can to help. We would also like to urge others to come forward and play their part.”
Any national crisis calls for unity and joint-efforts to help rehabilitate the affected people. EBM values to stay true to its commitment of nourishing communities.
