Karachi 13 December 2023: easypaisa, Pakistan’s leading digital financial services platform, has
partnered with Unikrew and the United States Agency for International Development (USAID)
to empower women through groundbreaking and innovative financial solutions. This
collaboration aims to integrating women-centric products within the easypaisa app, leveraging
digital technology to enhance financial inclusion and independence.
As part of the collaboration, easypaisa will implement a fully digital registration and account
opening process. This streamlined journey ensures an instant and hassle-free experience for
women looking to establish financial accounts within the easypaisa app.
As part of the initiative to encourage women to embrace financial empowerment, easypaisa
will provide a joining bonus of Rs. 100 as an instant incentive upon creating an account. This
incentive aims to encourage women customers to start their financial journey conveniently.
While commenting on this collaboration, Farhan Hassan, Head of easypaisa Wallet Business,
said, “At easypaisa, we are dedicated to leveraging technology to empower individuals and
foster financial inclusion. This collaboration with Unikrew and USAID is a significant step
towards ensuring that women have access to user-friendly financial tools that cater to their
unique needs. We believe that by offering a seamless, digital experience and attractive
incentives, we can encourage more women to take control of their financial future.”
easypaisa is also introducing an attractive high saving rate of 16%. Through the app’s “Goal-
Based Savings” feature, women can delineate financial objectives and determine timelines to
achieve these goals. easypaisa will provide guidance and support to women customers in
making monthly contributions, rewarding them with a 16% profit on the amount saved upon
reaching their financial milestones.
In a commitment to convenience and accessibility, easypaisa will enable women customers to
upgrade their account levels from the comfort of their homes. Leveraging an in-app fingerprint
verification module powered by Unikrew, this digital upgrade process can be completed in a
few taps, eliminating the need for customers to visit a physical location. Furthermore, the fee
for this service will be waived for women customers.
With over 40 million registered accounts and counting, easypaisa remains committed to driving
positive change through the power of collaboration and technology.
