Karachi 10 January 2024: Dubai has secured the coveted No.1 global destination ranking in the
Tripadvisor Travellers’ Choice Best of the Best Destinations Awards for an unprecedented third
successive year – becoming the first city to achieve the milestone.
Dubai’s latest top international ranking was announced by Tripadvisor?, the world’s largest travel
guidance platform, in its Travellers’ Choice Awards for 2024: Best of the Best Destinations. The
accolade carries further significance due to the winners being selected based exclusively on the
reviews of millions of global travellers in the Tripadvisor community. The awards factor in the quality
and quantity of Tripadvisor reviews and ratings for hotels, restaurants and experiences in each
destination over a period of 12 months between 1 October 2022 through 30 September 2023.
Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing
(Visit Dubai), said: “Travellers from around the world seeking a safe, secure and easily accessible
destination, have embraced Dubai’s diverse offerings for all segments, from families and thrill
seekers to business visitors and cultural explorers, recognising the unique experiences that can only
be found in the city.”
“As consumer demands and trends further evolve, and aided by the feedback we receive through
Tripadvisor and other digital platforms, as well as directly from tourists within the city itself, we will
continue to work to maintain the highest standards across the city’s offerings and services, and
ensure visitors have an unrivalled experience in Dubai.”
The top Tripadvisor award is the latest in a series of global accolades for Dubai. In 2023, the city was
ranked the No.1 city in the world to relocate to in a report by financial services provider Remitly, and
was ranked the best city in the world for remote workers by property consultancy Savills in its top 20
list of the 2023 Executive Nomad Index. Dubai was also named the world’s No.2 city destination in
Euromonitor International’s Top 100 City Destinations Index 2023 and ranked one of the top 10
cities in the Global Power City Index, in a report issued by the Mori Memorial Foundation’s Institute
for Urban Strategies in Japan. The UAE was also named the second safest country in the world in
2023, according to findings revealed by Numbeo, the world’s largest database of user-contributed
data about cities and countries worldwide. This recognition strengthens Dubai’s attractiveness as a
top global liveability hub that provides a unique lifestyle to the 200 different nationalities that call
the city home, underpinned by high safety and security standards that allow travellers to visit with
peace of mind.
The repeated acknowledgement of Dubai as the world’s favourite destination is a testament to the
city’s vibrant and diverse offerings – with an eclectic mix of luxury and affordable hotels and
restaurants, as well as a range of attractions, and cultural sites which pay homage to the heritage of
the emirate, keeps visitors returning time and time again. Dubai’s unique proposition has seen
tourism become a vital contributor to overall economic growth.
Dubai’s ease of entry initiatives, air connectivity, strong public-private partnership, globally
recognised culinary scene, and unique quality of life, have cemented its stature as the top
destination of choice. According to the latest data published by the Dubai Department of Economy
and Tourism, Dubai welcomed 15.37 million international overnight visitors between January and
November 2023, a 20% increase over the same period in 2022. This accomplishment directly aligns
with the Dubai Economic Agenda, D33, which aims to further consolidate Dubai’s position as one of
the top three global cities for business and leisure, and the best city to visit, live and work in.
