HBL Zarai has finalized its first Zarai Dera in Dad Leghari, which will become fully functional in the coming months. The mechanization services are already fully operational, and the response from local farmers has been overwhelmingly positive. It remains the most demanded service, helping farmers save several days of manual effort while achieving near-zero post-harvest wastage. The feedback from the farming community has been exceptional, with many expressing strong satisfaction over the efficiency and quality of the service.
Meanwhile, input sales have also shown encouraging growth, reflecting a promising start to operations in the region.
In the near future, HBL Zarai aims to establish additional Zarai Deras (full-service agri hubs offering advisory, inputs, mechanization, and crop procurement) and Zarai Dost Shops (village-level retail outlets providing support and linkage to farmers’ needs through the nearest Zarai Dera) in Shikarpur and Larkana, followed by expansion into other key agricultural regions of Sindh. The company’s teams are already deployed on ground, providing continuous support and advisory services to farmers in the areas they serve.
The launch event in Sindh represents not only an operational milestone for HBL Zarai Services Limited but also a reaffirmation of its commitment to driving agricultural excellence, sustainability, and financial inclusion for Pakistan’s farming community.
About HBL Zarai Services Limited:
HBL Zarai Services Limited (HBL Zarai) is an initiative by HBL, Pakistan's leading financial institution, dedicated to transforming the agricultural landscape.
Established in early 2024 as a full-fledged agricultural services company following successful pilot initiatives, HBL Zarai empowers farmers and enhances livelihoods through innovative solutions. Gradually expanding its reach, HBL Zarai focuses on key crops like wheat, rice, maize, sesame, and potatoes, driving growth across farming communities nationwide.
At the core of HBL Zarai’s operations are its ‘HBL Zarai Deras’—service hubs currently in Burewala, Sahiwal, Sadhoke, Pakpattan, and now in Dad Leghari- Mirpur Mathelo. These one-stop centers offer expert advisory services, high- quality farm inputs, mechanized farming solutions, crop procurement support, and more. By promoting modern practices, sustainable farming, and access to markets, HBL Zarai is shaping a sustainable future for Pakistan’s agriculture.
Complementing this is ‘HBL Zarai Dost Shops’, a branded rural retail initiative that operates at the village and chak level, ensuring last-mile delivery of essential agri-products and services. Now operational in Hafizabad, Jalal Pur Bhattian, Eminabad, Depalpur, Haveli Lakha, Bunga Hayat, Arifwala, Adda Quarter, Nai Wala Bangla, Kacha Noor Shah, Harappa, Mandi Yazman, and Ahmedpur East, Zarai Dost is bringing reliable agri-solutions directly to the doorsteps of farming communities.
