KARACHI – The leading manufacturer of innovative home-appliances – Dawlance has further enriched its latest series of refrigerators, with the advanced “Hybrid Cooling Technology” that promises to provide longest cooling retention for up to 6 days. This helps to extend the life of frozen food items and as result provides longevity of life to food items; especially with the Eid ul Adha season approaching it will be able to provide additional value to our consumers.
Since Food-Preservation has now become a necessity, as the lifestyle in households have become much busier there is awareness among the consumers about the concept of food-security, as socio-economic pressures have increased. Every family must take conscious measures to reduce food-wastage. Fortunately, modern technology of Dawlance has provided this solution to meet the evolving needs of the society which aids in reducing food wastage & curb food scarcity on a bigger scale.
In Pakistan where load-shedding and power-outages are a daily occurrence, especially during summer’s season therefore food preservation becomes a major problem in the country.
The Director Sales and Marketing at Dawlance – Syed Hasan Jameel stated that: “Food-wastage is a global concern now and our research indicates that the masses are more aware of the concept of food-security. So, our new range of products will prevent food-wastage despite the frequent power outages in Pakistan.”
Along with the Hybrid Cooling Technology, Dawlance has also introduced 2 other core technologies within its previously launched new refrigerator series, that reflect; “Innovation inspired by nature”. These include; the ‘Nature Lock Technology’ that keeps fruits and vegetables fresh for up to 20 days and the ‘Vitamin-Fresh Technology’ that preserves vitamin A and C for longer durations.
Dawlance is a wholly-owned subsidiary of Arçelik – the largest enterprise in Turkey and the 3rd largest manufacturer of home appliances in Europe. It is renowned for extensive research and highly-responsive Customer-Care based on multinational standards and a global vision to produce the highest level of quality.
