Karachi, May 08, 2025: Daraz Pakistan, the country’s leading e-commerce platform, has announced a strategic partnership with UnionPay International, a global leader in digital payments, to accelerate the adoption of seamless and secure online transactions in Pakistan. As part of this collaboration, customers shopping on Daraz can now enjoy an exclusive 11% discount* when making payments with their UnionPay debit and credit cards. This discount will be applicable all days of the week, to enhance the shopping experience on Daraz by incentivizing cashless transactions, reinforcing the shift towards digital payments solutions.
The initiative aligns with Daraz Pakistan’s ongoing commitment to promoting financial inclusion and expanding digital payment accessibility in the country. By partnering with UnionPay International, Daraz aims to empower customers with a more convenient, secure, and rewarding shopping experience while contributing to the broader digital economy.
Speaking about the partnership, Ehsan Saya, Managing Director, Daraz Pakistan, stated: “At Daraz, we continuously strive to enhance customer convenience by offering secure and innovative payment solutions. Our collaboration with UnionPay International reflects our commitment to driving digital transformation in Pakistan’s e-commerce landscape. We believe this partnership will further encourage our customers to embrace digital payments as a seamless and rewarding alternative to cash transactions.”
Nadeem Haroon, Country Head UPI Pakistan, added: ” We are excited to partner with Daraz Pakistan to mainstream e-commerce payments and offer greater benefits to UnionPay cardholders. This collaboration reinforces our commitment to secure, seamless, and rewarding digital transactions. Together, we aim to accelerate cashless adoption and drive the growth of Pakistan’s e-commerce ecosystem.”
The partnership comes at a time when Pakistan’s e-commerce and digital payments sectors are experiencing rapid growth, with increasing consumer demand for secure and convenient online shopping experiences. Customers can avail the 11% discount on Daraz every day by selecting UnionPay as their preferred payment method at checkout.
