Nationally much-loved brand Chocolatto which has a history of collaborating and supporting the Pakistani Fashion Industry is the official Presenting Sponsor for Catwalk Cares Virtual Fashion Week Season 2, and will be supporting a stellar line up of designers and brands during the three day event. The three-day Catwalk Cares Virtual Fashion Show Season 2 will air on ARY Zindagi TV and ARY digital (YouTube) on August 14, 15, &16 at 9:00Pm (PST).
Additionally, in creative collaboration with avant garde designer Sadaf Malaterre, the brand will present an extremely chic and sleek Chocolatto dress designed by Malaterre which will be unveiled on Day Two.
Chocolatto, with its firm belief in promoting Pakistani fashion, was also a contributor last year to Fashion Pakistan Week (FPW) and is “now proud to take the industry ahead in different ways during the time of a global pandemic. Says Shehla Asghar, Brand Manager Chocolatto about the brand’s collaboration as Presenting Partner at Catwalk Cares Season 2.
“Chocolatto as a brand is loved by many across Pakistan and beyond. It is associated with glamour, indulgence, and lifestyle and with the tagline of “its special inside,” With our participation at CatwalkCares Season 2, we had the opportunity to invest in the fashion industry, and give back to students, craftsmen, designers’ et al., in an effort to help boost their careers on a long term basis.
The Fashion Industry has been disrupted due to the pandemic upending lives of tailors, craftsmen, fashion design students and salon workers. Being a brand linked with Fashion, Chocolatto aims to provide hope to these “Fashion Insiders” by amplifying their work in a creative and safe environment. Shehla Asghar, Brand Manager Chocolatto says, It feels great to be the Presenting Sponsor for Catwalk Cares Season 2 and support Pakistan’s fashion industry.. The CCVFW2 created a way to put a show together virtually that was carried out without an audience, and conducted with all SOPs in place. . Even though, we believe nothing can replace a live physical event, it was the right time for Chocolatto to support the industry and be part of this innovative idea.”
