Pakistan, 26 th December 2024 — Cheezious, a leading fast-food chain & proud Pakistani Brand,
partnered with Ideas Foundation hosted a 7-day event series at SOS Orphanage, Islamabad. This
collaboration aimed to bring joy, creativity, and meaningful engagement to children while reinforcing
the importance of social responsibility.
The 15 th to 24 th December 2024 event series featured six themed days aimed at nurturing creativity and
uplifting spirits. It began with Clay Day, encouraging artistic expression through clay modeling, followed
by Colour Day with vibrant painting and drawing activities. Sham-e-Urdu celebrated Urdu literature with
poetry and storytelling, while Mehfil of Jannah (Youth Club Day) offered motivational sessions led by
young leaders. Naiki Bazaar promoted kindness and empathy, and the series concluded with Game Day,
fostering teamwork and camaraderie through sports and team-building activities.
Head of Marketing Cheezious Zohaib Hassan said, “At Cheezious, we believe in sharing not just food, but
happiness. This initiative reinforces our commitment to spreading smiles and supporting underserved
communities.”
Talha Azhar, Founder of Ideas Foundation, added, “This partnership showcases the power of
collaboration. Together, we’ve created a week of joy, learning, and unforgettable memories for these
children.”
This collaboration highlights the shared vision of Cheezious and Ideas Foundation to invest in young
minds and foster positive change. Cheezious also provided meals throughout the event and supported
logistical arrangements, reflecting its dedication to making a meaningful community impact.
