Cheezious has partnered with the Capital Development Authority (CDA) andIslamabad/Lahore, August 15, 2024.
Cheezious, a Proud Pakistani fast-food brand, is thrilled to
announce the launch of its nationwide plantation drive in collaboration with the Capital Development
Authority (CDA) in Islamabad and the Punjab Horticultural Authority in Lahore.
This initiative is part of Cheezious’ vision to create an eco-friendly environment and to contribute to a greener Pakistan.
As part of the drive, Cheezious will set up branded stalls and kiosks in key locations throughout
Islamabad, Lahore and Peshawar where free plants will be distributed to the public. The major
activations will be conducted in Islamabad including a specialized kiosk at Cheezious’ F-7 Branch, which
will be featured for the entire week. Each stall and kiosk will prominently display the logos of both
Cheezious and CDA, reinforcing the collaborative effort to promote environmental awareness.
Cheezious brand ambassadors, including branch staff, will be actively participating in the drive, wearing
Cheezious-branded attire as they engage with the community and distribute plants. This hands-on
approach highlights the company’s dedication to fostering a culture of environmental responsibility and
directly involves the Cheezious team in making a positive impact.
Zohaib Hassan, Head of Marketing at Cheezious, commented on the initiative, stating, “At Cheezious, we
believe that it is our responsibility to contribute to the well-being of the communities we serve. Our
plantation drive is not just about planting trees; it’s about fostering a culture of environmental
responsibility. By partnering with CDA and the Punjab Horticultural Authority, we aim to make a lasting
impact on the environment and set an example for others to follow.”
The plantation drive is an integral part of Cheezious’ broader vision, which focuses on tangible actions to
improve the environment and contribute to the nation’s well-being.
