LAHORE- The three-day bridal extravaganza Pantene HUM Bridal Couture Week 20 by HUM Network Limited concluded with some forward, contemporary and invogue bridal trends, following all government issued SOPs and covid19 protocols. The final day also witnessed legendary Arif Lohar, Sonya Hussayn, Azfar Rehman and other celebrities on the ramp as showstoppers and a special performance by Azaan Sami Khan on song Main Tera from his debut album by the same title.
Show One on Day Three of the bridal extravaganza kicked off with the designer extraordinaire Ali Xeeshan’s Numaish. His collection was a pledge against the old-age tradition of dowry and an effort to educate today’s youth to say no to dowry, followed by Sable Vogue Atelier’s Mussarat Sultana featuring exquisitely handcrafted renaissance pieces that were cut to perfection and intricately detailed in Swarovski, zari, tilla, marori, hand-worked pearls and Mukesh. Next in line was Jermyn Street’s Shab-e-Vasl which was a fine blend of sequins, pearls, tilla, zardozi, dabka and embroidery. Each piece of this collection was crafted to perfection and tailored to class, followed by Ayesha & Usman’s Riwaayat showcasing a harmonious blend of beloved tradition and timeless stories. Show One of PHBCW concluded with One of Pakistan’s rising fashion brands, Nisa Hussain’s debut bridal collection. Her collection reflected the brand’s take on traditional subcontinental bridal wear, infused with the designer’s signature silhouettes and embellishments.Set in rich, luxurious materials and embellishments, the collection had a diverse colour palette ranging from neutrals to red.
Show Two commenced with the Grand Couturiers’ segment featuring bridal dresses by Pakistan’s most loved designers Amir Adnan, Mahgul, Sania Maskatiya, Rizwan Beyg, Nilofer Shahid, Faiza Samee, Zara Shahjahan, Elan, HSY, Omer Farooq by Republic and Sana Safinaz. Highlight of the segment was Azaan Sami Khan’s performance on his song Main Tera from his debut album by the same title, which is set to release under HUM Music on February 10, 2021. Next was a special performance by the gorgeous Amar Khan and Hammad Shoaib on The Wedding Song of the Year by Telenor. Ahsan’s Menswear was next to showcase his collection River which was a culmination of bespoke fabric, prints and the designer’s master craftsmanship.The Pantene HUM Bridal Couture Week 2020 came to an end with Zaha Couture’s Rashk-e-Qamar. The inimitable Khadijah Shah brought her signature design flair and opulent finesse to Zaha’s luxurious debut bridal collection. Every piece of her collection was an ode to our rich heritage and the beauty of love itself.
Day Three of the three-day bridal extravaganza also had a brilliant line-up of celebrities walking for the designers – the dashing Muneeb Butt and Shahveer Jafry showstopped for Jermyn Street, while the gorgeous Zubab Rana graced the ramp for Ayesha & Usman. The legendary Arif Lohar performed for Nisa Hssain, whereas the evergreen Resham and the beautiful Hareem Farooq walked for the brand. The charming Azfar Rehman showstopped for Ahsan’s Menswear and the finale for the day by Zaha Couture featured the sensational Sonya Hussayn as showstopper.
Hair and makeup for the showwasby N-Pro and N-Gents. All public relations operations and media liaison is being carried out by the in-house team of HUM Network Limited, in collaboration with Moiz Kazmi and his team at MK Digital PR, along with show production, direction, choreography and execution by the Special Projects &Events team at HUM Network Limited.
Sultana Siddiqui – President HUM Network Limited
It gives me great pride to see how the Bridal Couture Week has evolved over the past decade, and though the Covid pandemic has brought such activities to a standstill we are presenting the show with all the SOPs intact, to bring normalcy to everyday life. HBCW has become a benchmark of bridal fashion season, a platform where emerging designers get an opportunity to showcase alongside their illustrious peers. Apart from that the exposure given to all participants via HUM Network’s global reach, the response that the designers receive is unsurpassed thus making it not only a platform for creative expression but also a highly viable one from a business standpoint.
SPONSORS’ ACKNOWLEDGEMENT
The 18th edition of the country’s biggest bridal extravaganza is presented by Pantene, powered by Telenor, Hygiene Partner Hemani Herbal, Fragrance Partner J., Radio Partner City FM 89, Food Partner Food Panda and Beverage Partner is Nestle Pure Life Active.
DESIGNER’S INSPIRATIONS
Day 3: Show 1
Ali Xeeshan:
Collection Name: Numaish
Tagline: A pledge against the old-age tradition of Dowry
Ali Xeeshan presents his latest collection “Numaish” for Hum Bridal Couture Week 2021. This time he is trying to make a dialogue with the masses on a deep-rooted dilemma-dowry (Jahez). The campaign sheds light on the epochal and alarming issue of families fretting over saving money for their daughters’ dowry instead of their education that is by far more important.
Therefore, Ali Xeeshan has taken upon himself to take a stand against this hapless practice rampant in our society spreading awareness about this superfluous menace spoiling the lives of millions. His new collection aims to educate today’s youth to pledge that we will say no to dowry.
The collection features a wide range of couture pieces of menswear and womenswear ranging from bridals to formals with a mix of elegance and drama. Ali Xeeshan’s main objective is to showcase his unique masterful craftsmanship along with fulfilling his corporate social responsibility.
Sable Vogue Atelier
Mussarat Sultana
Sable Vogue Atelier’s Mussarat Sultana defines the designer’s regal heritage and is an ode to the classic elegance. The collection features exquisitely handcrafted renaissance pieces that are cut to perfection.Intricately detailed in Swarovski, zari, tilla, marori, hand-worked pearls and Mukesh, Mussarat Sultana promises a timeless appeal and grand statement.
Jermyn Street
Shab-e-Vasl
Jermyn Street’s Shab-e-Vasl is a fine blend of sequins, pearls, tilla, zardozi, dabka and embroidery. Each piece of this collection is crafted to perfection and tailored to class, inculcating modern day cuts with heritage prince coats and sleek suits.
AYESHA & USMAN
Riwaayat
Weddings are a heartfelt affair with family reunions, traditional recipes and a declaration of love. The time of the year where we surround ourselves with luxurious formal wear and dreamy bridal works – it’s our wedding tradition, our family ????????. The collection showcases a harmonious blend of beloved tradition and timeless stories. With this collection, the brand aims to be a part of ourriwaayat by bringing luxury, happiness and culture through exquisite heirloom-worthy bridal wear.
NISA HUSSAIN
One of Pakistan’s rising fashion brands, NISA HUSSAIN is set to stage a powerful entry at the 18th edition of HUM Bridal Couture Week with the brand’s debut bridal couture collection featuring 16 spectacular designs.
The collection reflects the brand’s take on traditional subcontinentalbridalwear, infused with the designer’s signature silhouettes and embellishments. Set in rich, luxurious materials such as velvet, tissue, organza, cotton net, jamawarandshamoise, the collection features artisanal gold, copper, pearl, tilla and tabkakora embroideries with a diverse colour palette ranging from neutrals to red and everything in between.
“Pakistan’s fashion industry has gained remarkable ground all over the world, where our bridal wear is considered among the world’s finest couture. We are humbled and excited to be showing at this platform, in its 10th year, especially as the grand finale. With my debut bridal collection at BCW, this marks a significant milestone for my young and emerging brand. We hope everyone enjoys the pieces as much as we enjoyed creating them!” said HibaFawad.
Day 3: Show 2
Grand Couturiers
For its 18th edition, PHBCW presents an array of grand couturiers. These household names hold significant influence in the Pakistani fashion industry. Their designs and collections influence the fashion industry on all levels. The designers showcasing in this segment include Amir Adnan, Mahgul, SaniaMaskatiya, RizwanBeyg, NiloferShahid, FaizaSamee, Zara Shahjahan, Elan, HSY, Omer Farooq by Republic and Sana Safinaz.
Ahsan’s Menswear
River
Ahsan’s Menswear’s ???? is a culmination of bespoke fabric, prints and the designer’s master craftsmanship. The collection features sharply tailored achkan and slim-legged trousers with a waistline gripped by belts to give a compact masculine look. The sherwanis are hand embroidered with pearls on the front and side panels to give a chic look with painted wooden beads. The sherwanis are paired with embellished shawls and the brand’s signature hand tie, silk pagris and matching shoes.
Zaha Couture
Rashk e Qamar
The inimitable Khadijah Shah, the reigning queen of Pakistani couture, brings her signature design flair and opulent finesse to Zaha’s luxurious debut bridal collection. Melding detailed subcontinental craft with the effortless elegance of a modern life fairytale, each piece is an ode to our rich heritage and the beauty of love itself.
