Bata’s store launch in Khani Plaza marked a new milestone in its flagship store journey. It is a one-of-a-kind concept store that offers an ambience like no other and the new Bata Red Collection comprising over 200 designs. Bata fully reveals its vertical and innovative nature in customer experience by adopting the globally relevant clicks to bricks model. The model allows customers to order a pair of shoes they like from any collection which cannot find at a store, on the spot, and have it delivered to their homes with ease. The product collection this year also revolutionizes sustainability in Pakistan by introducing an entire shoe line using environment-friendly materials. This is the first of the many steps towards a bright future in the shoe retail industry. We believe in enhancing customer experience by adopting innovation, making it our company’s main objective, and producing fashionably comfortable product-lines to cater to everyday need.
MirpurKhas:
Bata’s new store launched in Mirpur Khas is a special project which allows Bata to introduce its new Red Collection of 200+ shoes to the people there. It offers them access to a wide variety of shoes, offering them many options for each outfit or lifestyle, along with options that focus on sustainability. But the bigger offering is the adaptation of a technology innovation model, used globally to ensure access to all items in a collection by having them delivered to customers with ease if they’re unable to find them in a store. This is a huge first step out of many in offering revolutionary shoe retail services to the entire nation.
Tariq Road, Karachi:
Bata just launched a new concept store in the heart of Karachi on Tariq Road where the inauguration was carried out by Imran Malik, CEO Bata Pakistan. The purpose of the store is to revolutionize the shoe retail experience in Pakistan, from the product to the services. The event covered live by the press, including names like Metro One and FM 91, also had a large audience in attendance. At this press release, the new Bata Red Collection with 200+ designs was also launched, getting all in attendance excited about having such a wide variety of outfit and lifestyle choices, as a result. We as a consumer-centric organisation are working day and night to make fashionably comfortable varieties of products alongside innovating our systems, so our consumers can get products with ease at their doorsteps. We’re doing it by adopting global practices and conducting a seamless loyalty program named Bata Club, which through vouchers and a points system facilitates our customers further.
