Karachi 16-February-2024: Bank Alfalah, a leading commercial bank in Pakistan, and Zindagi Trust, a
pioneering non-profit organisation committed to transforming the landscape of education in Pakistan,
are pleased to announce the initiation of the Digital Arts and Financial Literacy Program at Zindagi Trust
schools.
This initiative is pivotal in Bank Alfalah’s dedication to fostering educational innovation and digitisation
in Pakistan. Bank Alfalah will be funding PKR 14.84 million over a span of two years to facilitate the
establishment of a digital art lab and enhance their curriculum empowering young girls on their path to
financial independence at an early age.
The program aims to evolve the educational landscape by integrating digital arts and essential financial
literacy into the curriculum, offering girls professional opportunities in the digital world. The
collaboration is set to benefit around 2,000 female students at Zindagi Trust’s adopted schools in one
academic year. This will open doors for girls to develop valuable skills that are increasingly in demand
increasing their access to professional opportunities in the long term. The girls will be better equipped
to pursue rewarding careers and achieve financial independence in the future.
Zindagi Trust, recognised for its innovative educational approaches, is breaking new ground by
integrating Digital Arts and Financial Literacy into their adopted schools. This initiative marks another
milestone in the organisation’s history, where Zindagi Trust has consistently been a trailblazer, notably
for introducing the innovative school adoption idea through Public-Private Partnership. This Digital Arts
and Financial Literacy Program aspires to endow students with indispensable skills requisite for
navigating the contemporary world, amalgamating artistic expression with financial acumen to nurture
well-rounded individuals. This endeavour is poised to not only benefit the students within our
immediate community but also myriad others across the expanse of Pakistan. Upon the successful
implementation of this initiative within Zindagi Trust’s adopted schools and will be advocating for its
expansion and endeavouring to formulate a curriculum tailored for public schools in Sindh, and
eventually throughout Pakistan.
Zindagi Trust has a rich history of success, particularly in Arts Education and this Digital Arts will be a
module for the existing Arts Program. The organisation’s Arts Program has seen students consistently
outperforming in various competitions, showcasing their exceptional talent and creativity. With the
Digital Arts and Financial Literacy Program, Zindagi Trust is poised to take Arts Education to the next
level, providing students with cutting-edge skills and knowledge. The framework for this groundbreaking
program has been meticulously developed in collaboration with esteemed faculty from the Indus Valley
School of Arts and Architecture and Karachi University. Furthermore, Zindagi Trust has worked closely
with Umair Najeeb, a renowned digital artist, to ensure the program is at the forefront of digital arts
education.
“We are grateful to pioneer this initiative, and we look forward to seeing the positive impact it will have
on our students”, said Shahzad Roy, Founder and President at Zindagi Trust. “This collaboration with
Bank Alfalah highlights our commitment to providing our students with the best possible education and
opportunities for success.”
Atif Bajwa, President and CEO of Bank Alfalah, emphasised, “We recognise the power of education in
shaping futures, and through this collaboration, we aim to empower young girls with skills essential for
success in the digital world. This initiative also aligns seamlessly with our ongoing commitment to
digitisation, as we believe in leveraging technology to enhance the learning experiences of the next
generation.”
Zindagi Trust remains steadfast in its commitment to effecting transformative change through education
and persistently endeavours to redefine the parameters of educational innovation. The
operationalization of the inaugural Digital Arts Lab at SMB Fatima Jinnah Government Girls School
stands as a testament to this unwavering dedication to providing students with a superior educational
experience. Additionally, plans are underway for the establishment of a second Digital Arts Lab at
Khatoon-e-Pakistan Government Girls School, reaffirming the organisation’s pledge to extend high-
quality educational opportunities to a broader spectrum of students. Commencing from the academic
year of 2024, the Digital Arts Program will be implemented, marking a significant step forward in
enriching the educational landscape and fostering the holistic development of our students.
About Bank Alfalah:
Press Release
Bank Alfalah is a leading commercial bank in Pakistan, boasting over 1,000 branches across over 200
cities and an international presence in the UAE, Bangladesh, Bahrain, and Afghanistan. The bank offers
various products and services to private-sector institutions and governments, including corporate and
investment banking, consumer banking, securities brokerage, commercial, small and medium
enterprises, agricultural, Islamic, and asset financing.
In 2018, Bank Alfalah launched its digital banking group, setting a high standard for the industry to
follow with its Alfa app. This revolutionary new application combines an unprecedented range of
services and features in one convenient platform. In 2023, the bank was awarded the best ‘Digital Bank’
for the second consecutive year, highlighting its commitment to simplifying and improving the financial
capabilities of its customers.
