Lahore, 17th March, 2025 – Cheezious, Pakistan’s leading fast-food brand, has officially joined hands with Peshawar Zalmi as an Official Sponsor for the upcoming Pakistan Super League (PSL) season, marking a monumental partnership in the world of cricket and community engagement.
This partnership is more than just a sponsorship—it's a fusion of passion, performance, and perseverance. The exclusive Cheezious x Peshawar Zalmi anthem was unveiled, igniting excitement among fans. Both Cheezious and Peshawar Zalmi share a relentless drive for excellence, making this collaboration a natural fit. As one of Pakistan’s fastest-growing restaurant chains, Cheezious continues to bring delicious flavors to fans, while Zalmi remains a dominant force in Pakistan’s cricketing landscape.
The event included a special tribute to Pakistan’s National Blind Cricket Team, celebrating their resilience and achievements on the global stage. The evening also brought together figures from Cheezious and Peshawar Zalmi including famous cricketers, politicians & prominent civil society members.
Speaking to the occasion Head of Marketing Cheezious Zohaib Hassan said that “Cricket and great food
bring people together, and we are thrilled to be part of this incredible journey. This partnership reflects
our commitment to sports, community engagement, and creating unforgettable experiences for cricket
lovers nationwide.”
CEO, Peshawar Zalmi Muhammad Ahad Khan said that "We are thrilled to welcome Cheezious as an
official sponsor of Peshawar Zalmi. This partnership is a celebration of passion, dedication, and the shared commitment to uplifting sports in Pakistan. Together, we aim to create unforgettable experiences for cricket fans and inspire the next generation of athletes." A shield distribution ceremony was held to honor key contributors in sports and business, recognizing notable personalities from Peshawar Zalmi and other distinguished guests. The venue featured media walls, an AI-powered selfie booth, and a vibrant ambiance, reflecting the spirit of collaboration and celebration.
Cheezious and Peshawar Zalmi remain committed to fostering sports culture and supporting impactful
initiatives that create lasting change in the community. This MoU signifies a shared vision for the future,
emphasizing growth, unity, and excellence in Pakistan’s sports ecosystem.
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