Umisum Atelier Hosts Exclusive ‘The Art of Dressing’ Pop-Up in Karachi
Umisum Atelier: Founder Saeeda Khan presents the brand’s Eastern luxury collection at The Art of Dressing pop-up in Karachi.
Umisum Atelier, under the creative leadership of founder and CEO Saeeda Khan, hosted an exclusive pop-up event titled The Art of Dressing in Karachi. The daylong showcase attracted socialites, celebrities, fashion bloggers, style enthusiasts and media representatives.
The event offered guests an opportunity to explore the brand’s signature approach to Eastern elegance, custom tailoring and contemporary luxury. Moreover, the showcase highlighted the fusion of traditional craftsmanship with modern design.
Collection Showcases Eastern Elegance
Umisum Atelier presented around 50 ensembles at the event. The collection featured two-piece and three-piece suits, semi-formal outfits, prêt wear, luxury formals and couture creations.
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Models Saima Haroon and Fizza Batool also attended the showcase. They presented selected designs and gave guests a closer look at the collection.
Saeeda Khan Highlights Brand Vision
Speaking at the event, founder Saeeda Khan expressed her appreciation for the guests’ warm response. She also highlighted the brand’s commitment to thoughtful fashion that combines heritage craftsmanship with modern functionality.
Through its bespoke designs and ready-to-wear collections, Umisum Atelier aims to offer distinctive Eastern fashion for a range of occasions.
About Umisum Atelier
Umisum Atelier is a US-based Pakistani fashion house specialising in ready-to-wear and bespoke Eastern luxury. Its collections include formal, semi-formal and bridal wear, reflecting a blend of traditional aesthetics and contemporary style.
