PAKISTAN’S SUCCESSFUL PARTICIPATION AT ANUGA 2025 CONCLUDES

Cologne, German : Pakistan recently concluded a highly successful participation at ANUGA 2025, the world’s leading trade fair for the food and beverage industry, which ran from October 4–8, 2025, in Cologne, Germany. A total of 54 Pakistani companies showcased a diverse range of the country’s food and agro products, including rice, processed foods, pink salt, spices, juices, and confectionery items. The Trade Development Authority of Pakistan (TDAP) organized the Pakistan Pavilion, under which 34 companies exhibited. The Pavilion attracted significant interest from international buyers, providing an excellent platform for Pakistani exporters to engage in direct business matchmaking and explore new export opportunities globally. The Ambassador of Pakistan to Germany, Ms. SaqlainSyedah, visited the Pavilion, praising Pakistan’s presence at the exhibition and commending the efforts of TDAP and the exporters for effectively strengthening the nation’s image as a reliable supplier in the global agri-food sector. Complementing the main event, the Trade Mission of Pakistan in Frankfurt organized an exclusive B2B networking event, “FOOD CONNECT,” on October 7, 2025. Held at the Congress Centre, MesseCologne , “FOOD CONNECT” gathered major German importers and industry leaders, such as Metro AG, Wünsche Group, Eurofins, HelloFresh, Exotic City, and Herbert Kluth GmbH, proving to be a highly impactful platform for Pakistani exporters to establish meaningful connections. Ambassador Ms. SaqlainSyedah’s attendance at this event further underscored Pakistan’s commitment to fostering bilateral trade relations in the food sector. Additionally, Ms. Hina Tahir, Deputy Director of TDAP, delivered a presentation introducing FoodAg 2025, Pakistan’s upcoming food and agriculture exhibition scheduled for November 25–27, 2025, in Karachi, and invited German importers to attend.