Author: Dr. Hina Inam,
Consultant Cardiothoracic Surgery, Aga Khan University Hospital.
Karachi : Did you know that while breast cancer accounts for about 3% of women’s deaths, cardiovascular disease (CVD) is responsible for 51% of deaths among women? These statistics highlight a significant imbalance in attention, awareness, and resources dedicated to these two major health issues affecting women.
This is not about undermining the progress made in breast cancer awareness—movements like the "pink ribbon" campaign have been transformative, fostering a culture of hope, solidarity, and action. However, it’s essential to ask: why has a condition that affects more than half of all women not received the same level of attention, funding, and visibility? Understanding the Disparity 1. Impact of the Pink Ribbon Movement The breast cancer awareness movement has done an extraordinary job of galvanizing public support. Its campaigns have created a strong emotional connection, symbolized by the iconic pink ribbon, and have been embraced by celebrities, corporations, and global events. This has led to increased funding, research, and widespread recognition. 2. Misconceptions About CVD in Women Historically, heart disease has been labelled a "man's disease," even though women are equally—if not more—affected, especially after menopause. Women’s CVD symptoms are often atypical, leading to delayed recognition and treatment.
3. The Lack of a Compelling Narrative for CVD Breast cancer advocacy focuses on survival and empowerment, resonating emotionally with the public. Meanwhile, CVD is often framed as a preventable, lifestyle-driven condition, which can lead to victim-blaming and reduced empathy. 4. Underrepresentation in Research
Women have been underrepresented in CVD clinical trials, resulting in a lack of data tailored to their specific risks and symptoms. 5. Screening and Awareness Challenges Breast cancer has widely available, standardized screening tools like mammograms, while CVD lacks a similarly simple, non-invasive screening method.
A Call to Action: Addressing Both with Compassion This isn’t about pitting one health issue against the other—it’s about ensuring that women receive comprehensive care that addresses all major health risks. Here’s how we can start bridging the gap: 1. Launch a Global Campaign for Women’s Heart Health Create an iconic symbol, such as the "red dress," and designate a Women’s Heart Health Awareness Month to drive recognition and funding. 2. Educate and Empower Women Increase awareness of CVD symptoms unique to women through media, community programs, and partnerships with influencers. Empower women to advocate for their
own heart health. 3. Promote Equal Funding and Representation Advocate for balanced funding for CVD research and require clinical trials to include sufficient representation of women.
4. Collaborate, Not Compete Work with breast cancer advocacy groups to address shared goals: improving overall health outcomes for women and raising awareness about overlapping risk factors,
such as obesity, stress, and lifestyle. 5. Reframe the Narrative Around CVD Share stories of women affected by CVD, focusing on resilience and hope, to make the issue more relatable and emotionally impactful.
By taking a holistic approach, we can ensure that no health issue affecting women is overlooked. Both CVD and breast cancer deserve the world’s attention—because every woman’s life matters.
Author: Dr. Hina Inam, Consultant Cardiothoracic Surgery, Aga Khan University Hospital

















