LAHORE – Global Soccer Ventures (GSV) and TEN Sports have penned a ground-breaking TV broadcast deal, being the first of its kind in Pakistan, striking a balance between grassroots coverage and a franchise league. The deal will see all matches broadcast live from Karachi on TEN Sports. The deal mobilizes the first ever international broadcast partnership offering a blend of international and local expertise.
The deal also includes a live broadcast of the player draft event as well as exclusive international football programming woven into making Pakistani football stars. A short-list of international commentators has also been made to feature as international football pundits who are former English Premier League stars and will be taking the hot seat live in the Karachi Soccer City.
TEN Sports is the number one choice of viewers for the best sports action in Pakistan. TEN Sports is Pakistan’s first and leading sports channel that offers the most extensive football portfolio which includes the FIFA world cups, Euros, Champions League, Serie A, Bundesliga, FA Cup, Europa to name a few.
Ally Rana, TEN Sports Country Head said, “I am really excited by the football package GSV has created, put simply it’s all under one roof. The Pakistan Football League heralds the birth of Pakistan as a Footballing Nation and as the leading sports broadcasting network, we plan to take the viewer experience to the next level. They have placed Pakistan in the front seat to witness world-class production, with the focus remaining on Pakistani talent being at the center of all the action on and off the pitch”.
Zabe Khan, CEO of GSV said “I see professionalism in TEN Sports and this is what football needs a professional win-win partnership. In order to take the game of football closer to its fans, we are planning a never seen before plan leveraging the strengths sports, entertainment. In TEN I can foresee high production values where football fans all over Pakistan and South Asia will witness exciting football experiences on live TV from Pakistan meeting international standards.
Yasir Mahmood, Chairman of GSV said: ‘this is a momentous occasion for Pakistan’s football not only are we making football accessible to Pakistan to a league devoted to Pakistan but also amplifying viewership internationally with Pakistani diaspora worldwide with our global syndication rights”.
The dates of The PFL are to be confirmed later in 2022 as GSV has embarked on the biggest football transformation program with the nation’s theatre of dreams where the league kicks off. Football is truly coming home and the entire GSV formation is designed to create an all-new ecosystem to localize then globalize football out of Pakistan.
With the TV deal sown up with TEN Sports, GSV seeks to invite bids for global rights TV syndication and online streaming rights. To express your interest email info@globalsoccerventures.com
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