Karachi, November 2025: The 24th LUX Style Awards is set to take place this December in Karachi, marking yet another milestone in Pakistan’s most prestigious celebration of fashion, music, film, and drama. This year’s event will ‘Mirror the Magic’ of the 2-decade legacy the platform has built, with much to look forward to in the coming weeks.
For over two decades, the LUX Style Awards has stood as a platform of recognition for exceptional talent and creative excellence across Pakistan’s entertainment and fashion industries. As the world continues to evolve, LUX Style Awards remains committed to celebrating both legacy and innovation.
“As an audience-driven platform, the 24th LUX Style Awards introduces a new category dedicated to digital content creators, acknowledging their growing impact on the creative economy and their role in shaping the future of storytelling.” – Samir Sultan, General Manager – Personal Care, Unilever Pakistan.
This year will showcase a fresh take on infused collaborations between real and reel achievers, setting the stage for never-before-seen moments. With a renewed vision and a broader reach, the 24th LUX Style Awards promises to be a landmark event that celebrates Pakistan’s creative spirit and shares it with the world.
