Karachi, 6th September 2023: Master Changan Motors Limited, the Pakistani automotive industry’s major disruptor and leading new entrant, has rapidly become the #1 choice for consumers in just five years.
In a market dominated by small gas-guzzling crossovers and back-breaking off-roaders, the Changan Oshan X7 is undoubtedly a game-changer, offering innovative features, luxury, and a futuristic design language, all at an extremely competitive price. The Oshan X7 has a spacious cabin, an advanced intelligent driving suite called FutureSense, a panoramic sunroof, an industry-leading alloy rim size, and a totally striking road presence. This coupled with its 1.5L Turbocharged Euro 6 engine, producing an impressive 185HP and a whopping 300 Nm of torque provides an unmatched fuel efficiency of 12-15 km/L and an acceleration of 0-100 km/h in 8.23 seconds. All of this comes with an industry-leading 5-year/150,000 km warranty, giving customers peace of mind like never before.
Changan recently launched a spectacular communication campaign “Watch Me Move”. The video takes the viewer on a mesmerising journey and depicts a visually stunning dream world that pushes the boundaries of what is possible in Pakistan.
Expanding on the campaign, Changan Pakistan is now ramping up its experiential marketing efforts through an exciting brand activation initiative, running from 7th till 10th September 2023 at the Dolmen Mall, Clifton, Karachi. Changan Pakistan understands that waiting for the car you’ve always wanted can be tough; which is why they are offering an exclusive advantage to all the mall visitors by offering fast-track booking and priority delivery, compared to the usual booking period of 60 days. The mall pop-up features information on financing plans as well.
This immersive experience will guide customers through a comprehensive journey, from exploring the car’s design and comfort to experiencing its on-road performance. Renowned host and auto enthusiast Faizan Haquee will be presenting the event and lead visitors through the display; while automotive expert Taha Ansari will accompany visitors during their thrilling test drives. During the drive, visitors will get firsthand experience of the vehicle’s luxurious ride and the impressive 300 NM of Torque, as the acceleration pushes you back into your seat! There will also be multiple other engagement activities, welcoming visitors and even giving an opportunity to win exclusive giveaways from Changan Pakistan, explore the Instagrammable setup, and a lot, lot more.
Master Changan Motors Limited is a joint venture between China’s #1 domestic car manufacturer and Pakistan’s leading Master Group. The JV brings in foreign investment of USD 136 million and celebrates more than 40,000 happy customers in just 5 years. With a network of 28 dealerships across 18 cities of the country, Changan is redefining the auto industry in Pakistan. Stay updated by following Changan on Facebook for further information.
