Hina Rathor Opens her Fashion Brand Store in Karachi

KARACHI – Hina Rathore opened up her first brand store in Karachi. The launch event was held at the store located at Bukhari Commercial in DHA. Models wearing Hina Rathore designs performed a fashion walk at the launch showcasing the amazing designs of Hina Rathore. The event was also attended by people from the blogger […]


Tarzz launches it’s very own brand ZYRA with their ‘Aaye Mausam’

KARACHI –Tarzz, Pakistan’s leading high-street brand is welcoming spring with the launch of the ‘Aaye Mosam’ collection as part of a brand new line, ZYRA. With spring unfolding across the country, the fabric dabbles with a colour palette dominated by fresh summer hues that are set off by bright pops of color and complemented by […]


Nadia Hussain Launches her First Makeup Brand “NH Bling”

KARACHI – Pakistan’s renowned supermodel and actress Nadia Hussain launched her first makeup brand at the famous multi-brand makeup and cosmetic store Scentsation, in Dolmen Mall Clifton, Karachi. Nadia did a live makeup performance for the media and the audience present at the event, which was carried brilliantly by the models. The event was a […]


Deaf Trainee Chef Campaign by Deaf Reach School, FESF Karachi Start on 22 February

KARACHI – After a successful campaign by Deaf Reach to train “Pakistan’s First Ever Female Deaf Barista”, Deaf Reach, a program of FESF, launched another awareness campaign by the name of ‘Deaf Trainee Chef’ on 22nd February 2019. The purpose of the campaign was to celebrate the spirit of inclusion. A deaf student from the […]

DJ Turhan James

DJ Turhan James Rocks At HEF Clothing Back To Basics Pop Up Shop

KARACHI – HEF Clothing recently launched its Timeless Collection with a Back to Basics Pop Up Shop in Karachi. The purpose of the collection was to introduce the basic timeless, clothing once again. HEF Clothing is all about igniting youth through presenting Pakistani and South Asian heritage through clothing. With the recent Pop Up Shop, […]

Sahil Frieha Altaf

Frieha Altaf To Fundraise For Child Abuse This ‘Sahil Winter Bazaar’

KARACHI – Sahil Foundation is working for the protection of children against abuse and creating awareness regarding it. The organization has been working since 1996 on child protection and against child sexual abuse alongside providing free legal aid, free counseling service, and community-based child protection mechanism. Owing to this and to create the awareness of the […]

Beyond Beautiful Day 2

Beyond Beautiful Day 2 Focuses On The Real Agenda Of Beauty In Today’s World!

KARACHI – Beyond Beautiful, which needs no introduction now, proved to be an all-inclusive event for beauty. With the Gala Night honoring the people who have changed and defined what being beyond beautiful means to day 1, which was all about finding the right products for your skin & having some fun, the day 2 […]

Beyond Beautiful

Beyond Beautiful Gala Night Awards People Who Are Beyond Beautiful!

KARACHI – The much-awaited event Beyond Beautiful finally had a grand opening with a Gala Night on 25th January at Marriott Hotel, Karachi. The three-day event strives to bring the best in the beauty industry and aimed to give new perspective & set new standards, and so Gala Night proved that it will successfully manage […]

Mona J

Beauty Session on Bridal make-up: Ringing the wedding bells with Mona J

KARACHI – To celebrate the current wedding season, Mona J, celebrity makeup stylist, hosted an exclusive media session here at Mona J Salon and Spa. The meetup kick-started with a brief introduction followed by Mona J demonstrating bridal makeup tips and tricks on models including Esha, Humaira, Fareeha, Zara, Taliya, Beena, Mahi Baloch and Komal. […]


ADA Awards held at Governor house sindh

KARACHI – The inaugural Architecture Design Art (or ADA) Awards 2018 – 2019 were held at the Sindh Governor House in Karachi. His Excellency, Arif Alvi, President of Pakistan, graced the occasion as the chief guest. The awards ceremony set new precedents by focusing on excellence and innovation within the field of design, arts and […]